ASO Agency, App Store Optimization, award winning app developer

Leverage IQ Group – Award gaining App publisher, ASO Agency, Digital Business Experts

Since 2004 working in digital business. We have developed and marketed digital products already when internet got into mainstream. In the last years we have published over 100 apps, gained several international awards, reached App Store Top10 in 85 countries! Our expertise allows our clients to publish and rank their apps #1 in many keywords. We are working as ASO agency to optimize aso app store optimization with our aso services for important app publishers. We are a leading ASO company with 1.000+ keywords in the top10.

Our work as ASO company / ASO agency:

Over 100 aso optimized apps in the last 4 years, several apps that reached TOP1 in their relevant keywords are the results of our aso services. We are an app publisher, all aso app store optimization factors are implemented first in our own apps to see results and replicate the strategy to our clients. We are running ASO services for over 100 apps in many categories, we know what works and what not depending your app.

Our approach to rank your app #1:

  1. Define if we start with an ASO Workshop or ASO webinar
  2. ASO app analysis (see here our product)
  3. Define the aso strategy for the app (based on aso app store optimization 2018 checklist)
  4. Implement together with you the aso services
  5. Monitor results, adapt, monitor, adapt and more your app keyword ranking to new levels

What are the results from this app store optimization methodology?

As ASO company we have managed over 1.000 keywords in the Top10 in Google Play and App Store!. Clients like the “Einfach Leben” App now even has 10 Top1 keywords. Or our client Claim it! that increased daily organic downloads from 150 to 2.000! Or Note Screens App that finally entered all major markets with our ASO services!.

Find more about ASO agency white papers.

What ASO services do we provide as ASO agency / ASO company?

  • How to rank your app?
  • How to improve app store ranking?
  • ASO training workshops
  • ASO training webinars
  • ASO app analysis
  • Rank your app #1
  • App Marketing services
  • App Marketing plan to publish an app
  • ASO app store optimization services like
    • Find the right ASO App Keywords
    • Put the App Keywords in the right place
    • Optimize the App Title with your new keywords
    • Optimize the App Subtitle with your new keywords
    • Marketing message: Promotional Text (iOS only)
    • App description
    • Showcase your app’s unique selling points in attractive Screenshots
    • Design a clear App Icon
    • Build a App Preview Video to convince potential users
    • Find the right App Category
    • Optimize the App’s price
  • SEO Aspects and Social Signs: yes, SEO does have an impact mainly on Google Play
  • A/B Tests to validate that you showcase the right thing to your users

Jump to this page, if your are interested in a selection of our award winning apps?

More about ASO APP STORE OPTIMIZATION

ASO App Store Optimization: Increase your organic downloads from 150 to 2000 a day? This is the success case of an App Store Marketing customer in United States. In average we increase the organic downloads by 100% in the App Store, in Google Play similar results.

What is ASO App Store Optimization?

App Store Optimization:  improving all aspects of your App for Google Play and App Store (and yes, there are important differences). There are a lot of aspects working together to get a app to the Top10 in it’s category:

App Store Marketing Cloud
App Store Optimization Cloud
App Store Optimization ASO Leverage IQ
App Store Optimization ASO Leverage IQ

How to conduct an ASO App Market Research?

In the end it is the same as for a webpage or a new product. You need to identify your competition, and even better if you can name your competition in the mobile app space. After you know with whom you compete, you can choose several free tools to get real world numbers on them. And yes, do this. You will learn funny things on what works and what not. And do not forget to talk about DOWNLOADs. It does not matter to rank number 1 for a keyword that has no downloads.

Relevant ASO Tools for keywords, market, reviews are:

ASO differences Google Play versus App Store

Let’s put it straight, if you have done the App Store Optimization fine for the APP Store, you would probably get some results on Google Play. And vice versa. BUT you would probably miss 50% of possible organic downloads.

You can apply findings from the market research on Google Play to App Store and market research on App Store to Google Play. But you still need to add some more details to reach the full potential of both stores.

The main differences ASO differences Google Play and App Store are:

  • the way the search engine works (in iOS it basically takes keywords from title, subtitle and keywords list with a different rating factor while in Google Play you have Title, Subtitle and description for the keywords and some SEO tactics)
  • How the overall ranking is calculated … total downloads, download velocity, ratings, reviews are important on both App Stores
  • Google Play takes into account a bunch of more factors like social signs and SEO factors, active users, de-install rate …
ASO App Store Optimization by ASO AgencyLeverage IQ
ASO App Store Optimization by ASO Agency Leverage IQ

 

How does this fit together?

You do not have a big budget but the right app-idea:

A low invest approach is to build the best app using free tools as above and publish it using the ASO strategy above. See downloads rolling in, take the user feedback in reviews and ratings serious to change and update your app. Update the ASO every 4 weeks until you have a good organic download rate. Try to understand what your user is doing in the app and add more value using free tools. Work with free tools like onesignal to send push message to activate users. Play around with price schemes to see if you can earn money.

App Store Optimization service by ASO company Leverage IQ
App Store Optimization service by ASO company Leverage IQ

You have a working app with relevant downloads or a budget

If you review the apps that really earn money like Calm.com or Hooked or many others they have one thing in common. The really know what their users are and how to communicate with them. And this is not only because they have more and bright stuff working on it. NO. They use the right tools to get new users (eg manage your paid and organic downloads with AppFlyer and you can measure which keywords bring you the best users). The use tools like LeanPlum to understand what users are doing and send different users groups automatic multi-channel messages in different stages of the app use. And they can change the look and feel of their app (like User Onboarding or SignUp or Purchase) and test several scenarios. Like this they learn and are getting better and better. But all this does not work, if your app has no value or a terrible design.

ASO services by ASO agency Leverage IQ
ASO services by ASO agency Leverage IQ

 

 

And there is still some more to learn. 

But back to the beginning, You still want to double your downloads, right?

Like our customer Claim it! – From 150 to 2.000 organic downloads a day.

ASO App Store Optimization by ASO Company Leverage IQ
ASO App Store Optimization by ASO Company Leverage IQ

Let us help you as ASO agency to rank your apps #1 with our aso services. To understand aso app store optimization better, we have created the  App Store Optimization ASO Workshop. This is a 1- day workshop where we brief you in the details and even work some hours on your app to double your downloads. Also available as ASO Webinar online provided from a leading ASO company.

Details of our App Store Optimization (ASO) Workshop:

ASO Workshop Leverage IQ
ASO Workshop Leverage IQ

 

More about App Store Optimization:

 

Best selling Products with money back guarantee:

Case Studies:

 

Blog

ASO Webinar

Just finished another ASO Webinar with a client Another client that is happy and starts ranking new keywords by today after our ASO Webinar. App Store Optimization (ASO) Webinar: Increase your organic downloads from 150 to 2000 a day? This is the success case of an App Store Marketing customer in United States. In average we …

App Store Optimization ASO checklist

APP STORE OPTIMIZATION ASO checklist

Following our App store optimization ASO checklist resulted in Google Play Editors Choice 2017 for Smart Baby App. How? 

In this page we will help you to understand how the different points are connected and work with you on a 25 points ASO checklist to get instant results and higher downloads.

App Store Optimization ASO checklist
App Store Optimization ASO checklist
App Store Optimization ASO checklist
App Store Optimization ASO checklist

App Store Optimization ASO checklist

  • Build a fantastic app MVP that solves a user problem  / demand
  • Run A/B Tests already in the design phase
  • add a budget for the App GoLive
  • Publish the app using the right App marketing Mix
  • Listen to your users and adapt the app
  • ask your happy! users for a rating / review
  • Find the right App Keywords (different strategy in Google Play and App Store)
  • Put the App Keywords in the right place
  • Optimize the App Title with your new keywords
  • Optimize the App Subtitle with your new keywords
  • Marketing message: Promotional Text (iOS only)
  • App description that convince your users
  • Showcase your app’s unique selling points in attractive Screenshots
  • Design a clear App Icon
  • Build a stunning App Preview Video
  • Find the right App Category
  • Optimize the App’s price
  • Minimize your app’s size
  • Localize your app to have more downloads and revenue
  • build a SEO optimized landing page / small website for your app
  • Plan to increase the total number of downloads
  • Download velocity (how many downloads your App did have in last days, weeks) to rank higher
  • App Updates have an impact on visibility, update every 4 weeks
  • App Ratings have a strong impact on ranking and conversion rates, ask your users
  • Reviews have a strong impact on ranking and conversion rates, ask your users
  • Active Users are not only a ranking factor but are where the money is!
  • De-Installs: retention rate is low in Mobile apps, work on onboarding process, improve your best features, get rid of features nobody uses
  • Build a GoToMarket Strategy for App Launch that includes Social Media, Traffic to your apps website, eMail, Referrals … and prepare this weeks before the final GoLive
  • SEO Aspects and Social Signs: yes, SEO does have an impact on Google Play
  • Mobile App A/B Tests to validate that you showcase the right thing to your users
App Store Optimization ASO checklist
App Store Optimization ASO checklist

Relevant ASO Tools for keywords, market, reviews are:

There are some new ASO Tools that have a nice value proposals, check out:

Both lists are not complete, but finally we tend to work with tools that we know.

Tools for the App design process and review user feedback in the design process:

Tools to test and publish apps with a low budget:

Use the test features in Google Play to validate icon, screenshots, title, subtitle, texts …. Run the tests minimum 2 weeks. Test only against an assumption and make sure not to mix several changes in the test. We have learned that the same test can give you different results :_).

One free tool to test how Push Message are working with a strong A/B test functionality is OneSignal. In Google Firebase this can be done also for free with limited number of active users.

Tools to test and publish apps with budget:

Marketing analytics providers to track where your downloads come from like:

 

ASO differences Google Play versus App Store

Let’s put it straight, if you have done the App Store Optimization fine for the APP Store, you would probably get some results on Google Play. And vice versa. BUT you would probably miss 50% of possible organic downloads.

You can apply findings from the market research on Google Play to App Store and market research on App Store to Google Play. But you still need to add some more details to reach the full potential of both stores.

The main differences ASO differences Google Play and App Store are:

  • the way the search engine works (in iOS it basically takes keywords from title, subtitle and keywords list with a different rating factor while in Google Play you have Title, Subtitle and description for the keywords and some SEO tactics)
  • How the overall ranking is calculated … total downloads, download velocity, ratings, reviews are important on both App Stores
  • Google Play takes into account a bunch of more factors like social signs and SEO factors, active users, de-install rate …
App Store Optimization ASO checklist
App Store Optimization ASO checklist

Rank your app #1 without budget:

A low invest approach is to build the best app using free tools as above and publish it using the ASO strategy above. See downloads rolling in, take the user feedback in reviews and ratings serious to change and update your app. Update the ASO every 4 weeks until you have a good organic download rate. Try to understand what your user is doing in the app and add more value using free tools. Work with free tools like onesignal to send push message to activate users. Play around with price schemes to see if you can earn money.

App Store Optimization ASO checklist
App Store Optimization ASO checklist

Rank your app #1 with budget:

If you review the apps that really earn money like Calm.com or Hooked or many others they have one thing in common. The really know what their users are and how to communicate with them. And this is not only because they have more and bright stuff working on it. NO. They use the right tools to get new users (eg manage your paid and organic downloads with AppFlyer and you can measure which keywords bring you the best users). The use tools like LeanPlum to understand what users are doing and send different users groups automatic multi-channel messages in different stages of the app use. And they can change the look and feel of their app (like User Onboarding or SignUp or Purchase) and test several scenarios. Like this they learn and are getting better and better. But all this does not work, if your app has no value or a terrible design.

App Store Optimization ASO checklist
App Store Optimization ASO checklist

And there is still some more to learn. 

But back to the beginning, You still want to double your downloads, right?

Like our customer Smart Baby app ! – Named Google Play Editors Choice 2017:

App Store Optimization White Paper
App Store Optimization White Paper

But don’t worry, we have the solution for you: our App Store Optimization ASO Workshop. This is a 1- day workshop where we brief you in the details of App Store Optimization ASO checklist and even work some hours on your app to double your downloads. Also as online ASO Webinar.

Details of our App Store Optimization (ASO) Workshop:

ASO Workshop Leverage IQ
ASO Workshop Leverage IQ

 

More about App Store Optimization:

Other Products:

 

Case Studies:

Unity 3D App Development

Unity 3D App development – award winning cross platform apps with Unity 3D (Pokemon Go)

Unity 3D App development of  over 200 Apps for clients and and own accounts.

Unity 3d app development
Unity 3d app development

Published in Google Play, Amazon, Samsung, Opera TV, Samsung Smart TV, Apple TV, App Store.

We focus on Unity 3D apps, but have done big projects on HTML5 and native Apps in iOS and Android as well.

Cross platform apps typically are 50% cheaper compared to native apps. On most apps you would not notice that they are cross platform (Pokemon Go was build in Unity 3D!), but yes, there are limitations. As experts in Unity 3D app development we know well the pros and cons.

Contact us for an first estimation. [skype-status]

References for our developed apps:

  • all Kids education apps of Sami Apps in Google Play, Amazon, Samsung, Opera TV, Samsung Smart TV, Apple TV, App Store
  • all apps of Leverage IQ Group in Google Play, Amazon, Samsung, Opera TV, Samsung Smart TV, Apple TV, App Store
  • all apps of Text Adventure Apps in Google Play and App Store
  • BeIn App in Google Play and App Store
  • Apps for German Publishing house Herder in Google Play and App Store
  • Outsourced apps for Smart Mobile Factory in Google Play and App Store
  • 120 HTML5 learning apps for 45.000 kids for one of the biggest publishing houses in Spain

Some of the awards for our Unity 3d app development:

White Paper App Development:

And we are experts in  App Store Optimization and digital business models: